Marketing Websites (2013 - present)
- Work with team members to develop visually exciting, mobile responsive websites
- Maintain Dev, Stage and Production environments of websites
- Modify WordPress themes and child themes to implement website customizations
- Translate Photoshop and Illustrator templates into functional web pages
- Optimize content for best SEO practices and loading performance across all devices
- Implement various tracking scripts via Google Tag Manager for measuring user engagement and traffic
- Design and send marketing emails via MailChimp
Enrollment Forms - Short Form/Lead Generation (2013 - present)
- Maximize lead generation by designing easy-to-read landing pages with optimized UI/UX
- Collaborate with engineering department to develop backend functionality
- Run lead generation and enrollment application reports using data collected from Google Analytics
- Collect form entries from MySQL databases and WordPress using Zapier for Google Sheet reports
Enrollment Application Revamp (2019 - 2021)
- Collaborate with engineering to help develop a new enrollment application using the Vue.js framework
- Develop a REST API using Node.js, Express.js, NodeMailer and SendGrid to send enrollment application emails
- Collect student enrollment data using the Google Sheets API and Node.js for Google Sheet reports
- Develop an Enrollment Application Dashboard using Vue.js to display student enrollment data (Unreleased)
Enrollment API WordPress Plugin (2017-2021)
- Collaborate with engineering to develop a plugin utilizing Gravity Forms WordPress Hooks
- Collect form data for StrongMind’s enrollment API, FlipSwitch’s marketing databases and school enrollment teams
- Make API endpoint modifications to accommodate for the 2019 Enrollment Application Revamp
FlipSwitch Curriculum (2013-2014) - Translate Photoshop and Illustrator templates into functional course pages